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The sheer volume of viral products on social media often makes people curious and eager to tap the checkout button. From skincare products and cosmetics to trendy food items, these products are frequently the main attraction. However, are these trending products guaranteed to be safe and legal?

Many consumers fall into the trap of looking only at high ratings, influencer endorsements, or an abundance of positive testimonials. In reality, reviews do not guarantee the safety of the ingredients inside. Before deciding to buy, make sure to apply BPOM's "Cek KLIK" principle (Check Packaging, Label, Distribution Permit, and Expiration Date) to ensure the product's suitability:

1. Check the Packaging: Make sure the container or wrapper is intact, not dented, leaking, or damaged. Damaged packaging has the potential to contaminate the product inside.
2. Check the Label: Read all the information on the packaging carefully, starting from the ingredients and usage instructions to the responsible manufacturer.
3. Check the Distribution Permit: Ensure the product has an official distribution permit number from BPOM (Indonesia's Food and Drug Authority). You can verify it directly through the Cek BPOM application or official website.
4. Check the Expiration Date: Always check the expiration date. Avoid consuming or using products that have passed their expiration date, as they pose health risks.

Consumer protection is not just the buyer's responsibility. Amid fast-changing trends, industry players and brand owners play a key role. While product innovation is crucial to winning the market, quality, strict laboratory testing, and compliance with legal regulations must not be sacrificed for fleeting popularity.

Don't let the temptation of viral trends make us forget about legality and safety. Be a smart consumer by always checking product authenticity and safety before shopping!

Source: detikhealth.com