Have you ever scrolled through social media and noticed a local product popping up everywhere, accompanied by long queues and glowing reviews? For Micro, Small, and Medium Enterprises (MSMEs), going viral is a dream come true. The opportunity to reach a wider market is suddenly within reach.
However, beneath the excitement of a surge in orders lies a major challenge: is the business truly prepared in terms of inventory, operations, and capital?
Digital trade growth figures are currently staggering. Data from the first half of 2026 shows that the volume of food and beverage orders on Tokopedia and TikTok Shop skyrocketed by nearly 95% compared to the same period the previous year. Furthermore, the number of F&B businesses entering the digital space surged by 184%.
These figures demonstrate that digital platforms serve as a fast track for business growth. Yet, this wide-open opportunity also demands excellent production capacity to ensure consumer trust remains intact.
A sudden spike in orders inevitably drives up the need for operational funds. Business owners must act quickly to:
A Smart Solution for Maintaining Business Stability
Before your product goes viral and you find yourself overwhelmed by demand, it is crucial to calculate your working capital needs early on. One reliable, strategic move is to utilize Working Capital Financing from CSULfinance.
This service is specifically designed for individuals, business entities, and legal entities to meet working capital needs flexibly, including through factoring facilities. With the right financial support, business expansion can proceed smoothly without compromising service quality.
Source: Compiled from various sources.
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