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According to We Are Social and Meltwater, 56.1% of internet users aged 16 and above worldwide shop online every week in the first quarter of 2025. Thailand is the country with the highest number of online shoppers in the world in the first quarter of 2025. A total of 68.2% of internet users in the Land of White Elephants are reported to shop online every week.

Here is a list of the 7 countries with the highest percentage of residents shopping online every week:

1. Thailand – 68.2%
2. Nigeria – 68.1%
3. Turkey – 64.1%
4. China – 62.5%
5. Malaysia – 61.7%
6. United Arab Emirates – 61.5%
7. South Korea – 60.9%

16. Indonesia – 56.1%

Meanwhile, 56.1% of internet users in Indonesia shop online every week. This percentage places Indonesia at 16th in the list.

Source: We Are Social & Meltwater via Data Indonesia