The Indonesian franchise business has shown significant growth in recent years, with an average increase of 10-15% per year. Many people choose franchise businesses because of the promising opportunities they offer. According to Finansialku.com, the food and beverage sector dominates this industry, accounting for 58.37% of total franchises and contributing around 1.9% to the Gross Domestic Product (GDP) in 2021.
Here are the characteristics of a profitable franchise business:
Building a brand reputation takes time and effort. Therefore, thorough research on franchises with a good image and reputation is very important. A strong reputation not only protects you from fraudulent practices disguised as franchises, but also directly correlates with consumer appeal to your outlet.
A promising franchise is characterized by a business model that has been proven successful. The more widely recognized a brand is, the easier it is to market its products or services. One indicator of success that you can observe is how long the franchise has been in operation. Generally, a business should have been operating for at least five years before it is eligible to become a franchise.
A credible and profitable franchise must have complete and transparent licensing, including a Franchise Registration Certificate (STPW), Intellectual Property Rights (HaKI), and other legal documents. Complete licensing provides legal protection for you, so that business operations are free from legal problems in the future. Therefore, the process of choosing a franchise business must be done carefully and thoroughly.
To choose a profitable franchise, consider the products or services offered. Make sure they are unique, attractive, and relevant to the needs of the community. Avoid choosing products or services that are just following a passing trend, as the stability of the business tends to be low. Instead, choose a franchise with products or services that have long-term demand.
Source: finansialku.com
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